Tips to Influence Shoppers at Your Retail Store with Colours

There is a high demand for  commercial painters these days and for a reason! You may use several tools in your retail store like attractive displays, beautiful music and colours to influence the mood of your customer. But of all these, colour plays the most important role in affecting your customers’ moods, as it affects them subliminally and psychologically without them being aware of it. One important reason for this is that 80% information reaches your brain through eyes. And commercial painters make sure they convey that information quickly and effectively.

When it comes to stories, it is how well you tell a story that’s more important than what it is all about. Well, with your business, you are telling a story, too. And the colours are its protagonists! Before decorating a store, you need to have a clear understanding of your customers. Are they going to be men or women or children? Different colour schemes apply to different types of people and culture, and also to the type of product you are selling. Choosing colours based on these will have a positive effect on your customers and compel them to visit again.

Choose Colours According to the Customers:

People react instinctively to colours. They are more comfortable when colours remind them of something. Men usually like blue and all the colours associated with it. Women usually like pink and pastels. But if it is a toy shop you own, then the shop should have bright primary colours, as the colour formats are still being formed in children’s minds. This is the reason all the toys have bright and bold colours.

Similarly, teenagers like the energy of bold colours, whereas older people prefer subtle ones. If you are not wary of your customers and the proper colour combination for your store, you will be forced to send a wrong signal.

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